The Challenge
Medicore provides ambulance services, event medical cover and PHECC-accredited first aid training across Ireland. Their previous website had been left unfinished and didn’t reflect the scale of the business. The homepage mixed two very different audiences, course students and organisations needing medical cover, without a clear route for either. Course pages were long single-column walls of text, so key details like duration, certification and upcoming dates were hard to find.
The Solution
We redesigned and rebuilt every page around clear user journeys, stronger trust signals and a faster WordPress build.
Homepage
- New hero section positioning Medicore as a trusted provider of emergency medical training and ambulance services, with two direct actions: Book a Course and Request Event Cover.
- Trust signals up front: accreditations, student numbers and years of experience placed right in the hero.
- “Choose Your Path” section that splits visitors into Training or Medical Cover so each audience reaches the right services in one click.
- Upcoming Courses panel showing dates and remaining places to encourage early booking.
- Quick contact bar (Call, WhatsApp, Book a Course), a Request Callback button in the header and an expanded footer linking every course and service.
First Aid Response Course Page
- Benefit-led hero with key selling points and a clear call to action.
- Course summary box showing duration, certification validity, assessment, group size and who the course is for, with Enquire Now and a phone number beside it.
- Scannable cards for requirements, delivery method and renewal rules instead of long paragraphs.
- Booking panel listing upcoming dates and prices in a clean layout.
- Accreditation section to build confidence before enquiry.
